YouTube gets over 4 billion views per day. Take a moment to contemplate how fertile that ground is for advertising. It’s the most visited website in the world, with over 100 hours of video uploaded per each minute.
It’s not just a free way for listening to music - a lot of people turn to YouTube when they’re thinking about a purchase. Large number of consumers use YouTube in order to get feedback about the product they intend to buy.
Video ads allow you a better connection with potential customers on a more personal and unique level.
One thing is important to remember when it comes to YouTube advertising - focus on quality, not quantity. Show your video to people who are most passionate about discovering your brand.
It is essential to understand how videos are performing. The opportunity to review video analytics, demographics and other statistics when you link your YouTube Channel to your Google Ads account is an opportunity you mustn’t pass by.
We form the right video strategy by using channel analytics to tailor our potential customers and advertise to them.
We are researching new topics, interests and in-market audiences continually to improve targeting and profitability.
In other words, we are finding a needle in a haystack, where a needle represents the most suitable users for your business.