With well over a billion monthly active users, Facebook & Instagram gives you the opportunity to access the largest audience on the planet.
Those users spend several hours per week online and that makes Facebook a perfect platform for businesses to reach their target audience with incredible accuracy and with any budget size.
However, because it has such a wide audience, there are several targeting options that help reach and navigate them through the sales funnel.
They can be targeted through their interests, lookalike audiences and remarketing audiences.
There is a basic strategy - using categories like age, gender or interest, and sure, that gives you good results. However, for great results, it’s best to build custom audiences based on which types of users produce the most profit for your business. Uploading a list of your customers’ email addresses is one of the hacks to speed up this process.
Another hack is to use the database to create “lookalike” and remarketing campaigns. This is a fantastic and profitable way to reinforce your overall marketing strategy.
The key thing we focus on when it comes to Facebook & Instagram is testing, testing and then some more testing.
Our best practice is to have a few different ads and promoted content. Sometimes the unexpected will resonate with your audience, so it’s important to test variations of ads to see which one performs the best.
We learned how to drive user engagement and effectively use audience targeting to get the most out of your advertising budget. We know how to put the right kinds of advertising in the right places on Facebook and create great results for your company.