A great way to explain them is that they are digital shopping windows! For an eCommerce, this channel is the most effective form of advertising because it gives relevant information like price, high-quality image and promotions.
Because these ads tend to appear at the top of the search engine listings, they’ll be seen by people who have a high level of ‘buyer intent.’
Google Shopping is a perfect platform for bringing buyers and sellers together.
In every beginning, there is always strategic & goal planning. It’s important to define performance goals and think about further steps. It’s also important to always keep an eye on the competitor, so you can be one step ahead.
Keep your friends close, and your “enemies” closer.
An error in optimizing titles inside Product Feed can be a cause of massive budget bleeding and bad headaches. That’s why it’s important to do an in-depth research on what the best keywords for your products are.
Drawing upon our years of experience, we use metrics to keep an eye on whether your campaigns reach or exceed the desired goals. In a clear-cut report, we provide you with comprehensive information on the performance of your Google Shopping ads and make recommendations for further optimization measures.
We test different bid strategies and use key metrics to make sure your Google Shopping is profitable as highly as possible.