An average user is served over 57 banner ads daily. That’s more than 1,700 banner ads per month.
When you need to build awareness and keep your business top ranking - display advertising is the way to do it. It’s also great if you are launching a new product or trying to establish your brand. It gets (and keeps) you on your audience’s radar.
Overall, while display advertising can be challenging, when done right it can drive great results.
The secret of successful display advertising is to proactively target new customers by placing interesting and relevant ads in front of them at the right moment (when they are most likely to convert).
In the sea of colorful banners, where the human eye is trained to ignore ads- it takes a lot of strategy and creative thinking to win at display advertising.
You also need to keep an eye on other display ads in your niche, so you can be better than your competitors. Do your research. You can see where your competitors are running their ads and what their offers are, you can determine how to be one step in front of them.
We use specialized tools and in-depth analytics to design and refine our display advertising campaigns. This allows us to beat our competitors and engage with potential customers in a more profound way.
Once we achieve that, your brand will get noticed, and we do that by advertising to an audience that is highly interested in what you’re offering.